NRHA Employee’s Augmented Reality Photos of Norfolk Chosen for Selden Gallery Art Show

For More Information: 

Jan Branhamjbranham@nrha.us 757.314.1682

For Immediate Release
Release Date: 
Tue, 12/04/2012

Casey Scalf, NRHA’s Web Developer/Designer is the featured photographer in a Selden Gallery exhibit titled “Augmented Norfolk,” which opens with a reception from 6 pm to 8 pm Friday, December 7, on the first floor of 208 East Main St. The exhibit continues through January 9.

Augmented Reality is when a past-era photograph is inserted into the center of a present day photo of the same area. “My intention with these photographs was to give viewers a glimpse of Norfolk’s past while highlighting the city’s amazing transformations,” said Scalf, who was the creative force behind the exhibit.

Ms. Scalf brings her 12 years of experience as a professional photographer to her work at NRHA.  She was first inspired by the idea of an augmented reality collection when she began the process of creating NRHA’s digital photo archive. “I began to see Norfolk in a new light and I wanted others to experience that as well,” said Scalf.

NRHA’s Communications and Marketing Department, assisted by a freelance architectural photographer, completed the digital photo archive last year.  Dusty old boxes of slides, photo negatives and prints were digitally converted into an online searchable database, which is accessible to the public.  The digitized photo archive contains over 20,000 photos which transport the viewer through over 140 years of Norfolk’s rich history. It can be viewed here: http://nrha.photoshelter.com/

“We are very proud of Casey’s work on the Augmented Norfolk exhibit and thrilled to see how it showcases the renewal that NRHA has helped bring to Norfolk,” said NRHA Chief Executive Officer Shurl Montgomery.

 

About Casey Scalf
A fine art portrait photographer and web designer raised in Hampton Roads, she has been profiled in Ninevolt Magazine for her body of work in concert and band photography.  Ms. Scalf’s work has also been featured in Digital Photo Magazine, Guitar Magazine, Veer Magazine, Parent Magazine and Photographer's Forum Magazine: Best of Photography Annual. To learn more, visit www.caseyscalf.com

About Selden Gallery
Established in 2006, Norfolk Cultural Affairs seeks to create a rich, diverse, environment that reflects, celebrates and invites all to experience the arts. In addition to managing the Selden, Norfolk Cultural Affairs also oversees the city's Public Art program and manages the city's special events.

About NRHA: 

Founded in 1940, NRHA is a national leader in community revitalization and fostering sustainable mixed-income communities. As the largest redevelopment and housing authority in Virginia, NRHA plays a key role in making Norfolk the city of choice to build, work, live and play.

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