NRHA Awarded League of American Communications Professionals “Most Creative Campaign” of 2008

For More Information: 

Kelly R. Williams
kwilliams@nrha.us
757.314.1645

For Immediate Release
Release Date: 
Wed, 01/14/2009

Norfolk, VA (January 14, 2009) – Norfolk Redevelopment and Housing Authority (NRHA) was awarded the 2008 League of American Communications Professionals (LACP) Magellan Award for “Most Creative Campaign” for marketing the revitalization of its Grandy Village property.

The campaign was also named one of the “Top 50 Communications Campaigns” of 2008, placing 19th overall out of 457 entries. The campaign was crafted and executed in-house by NRHA’s Communications and Marketing Department. Competition proved especially challenging this year from a broad range of prominent U.S. and international corporations, government entities, educational institutions and non-profits. Competitors included Coca-Cola, Chevron, Kodak, ESPN as well as NASA and DOD.

“This year’s entry, The Grandy Village Revitalization Campaign, proves to be remarkable in light of tremendous competition,” said Christine Kennedy, LACP Managing Director. “Overall, we find this work to be superb. The message clarity and audience focus are excellent. Our belief is that the measurable results of this campaign to be excellent, demonstrating the success of this project in connecting with the right people and delivering a highly applicable and persuasive message.”

The primary campaign goal was to raise awareness of NRHA’s new Vision: “Quality Housing Opportunities for All,” and new Mission: “Provide Quality Housing Opportunities that Foster Sustainable Mixed-Income Communities.”

Grandy Village is a model transformation of traditional public housing to a sustainable mixed-income community, with quality amenities. “This repositioning is critical so that our properties will appeal to a broader range of incomes,” said Ed Ware, NRHA Director of Communications and Marketing.

Several judges commented as follows:

    “Outstanding planning – we’re impressed by the thought and care invested into The Grandy Village
     Revitalization Campaign.”

    “The goals of this campaign are ambitious, and we’re impressed with how much Norfolk Redevelopment and Housing
     Authority achieved. Great work.”

    “We’re impressed by how the needs of the target audience have been anticipated. Excellent planning.”

“We are very proud to be recognized with this prestigious award as well as successfully competing among the world’s best known organizations.” said NRHA Executive Director Shurl Montgomery.

About LACP

League of American Communications Professionals (LACP) was established in 2001 in order to create a forum within the public relations industry that facilitates discussion of best-in-class practices within the profession while also recognizing those who demonstrate exemplary communications capabilities.

About NRHA: 

Founded in 1940, NRHA is a national leader in community revitalization and fostering sustainable mixed-income communities. As the largest redevelopment and housing authority in Virginia, NRHA plays a key role in making Norfolk the city of choice to build, work, live and play.

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