NRHA Awarded Gold by the League of American Communications Professionals

For More Information: 

Kelly R. Williams

For Immediate Release
Release Date: 
Tue, 12/14/2010

The new website for Norfolk Redevelopment and Housing Authority (NRHA) has placed in the top 50 and received Gold by the League of American Communications Professionals (LACP) 2010 Magellan Award.


The campaign was placed 27 out of over 375 entries, making it one of the “Top 50 Publicity Campaigns” of 2010. The campaign was crafted and executed by NRHA’s Communications and Marketing Department and with technical assistance by 3 Waves Media (Virginia Beach, VA). Competition included a broad range of prominent U.S. and international corporations, government entities, educational institutions and non-profits, including Kraft Foods, Booz Allen Hamilton, Cisco Systems, Hewlett-Packard and Verizon Wireless.


“This year’s entry, The New NRHA Website, proves to be remarkable in light of tremendous competition,” said Christine Kennedy, LACP Managing Director. “Overall, we find this work to be outstanding. The first impression presented by this project is excellent while the message clarity and audience focus are both superb. We consider the campaign messaging to be outstanding, which is supported by superb execution of the campaign.”


The primary campaign goal was to improve functionality and navigation while providing a user-friendly website with a fresh, visually appealing look.


The Authority’s new marketing theme of silhouetted houses provides an appealing, reinvigorated and contemporary flair to an organization marking its 70th anniversary.


NRHA’s Communications and Marketing Department, assisted by 3 Waves Media, redesigned the website with the user in mind as well as search engine optimization and digital media interface.


“We set out to build a best-of-class website for our industry sector,” said Ed Ware, NRHA Director of Communications and Marketing. “The challenge now is to keep content fresh and relevant for the citizens we serve,” he said.


There is consistent main navigation throughout the site and the homepage features several points of quick access to information. Other features include a site-wide search feature, RSS feed, upcoming events scroll, video integration, events calendar with registration ability, a news section that dynamically displays news headlines, publications, House Plans Library and newsletter sign up.


NRHA’s previous web score was that of 48, with a site that was plagued with bad navigation and disorganized information. The new site, with its much improved organization and ease of use, now scores 91 out of 100. A website grade of 91/100 for means that of the millions of websites that have previously been evaluated, has calculated that this site scores higher than 91% of them in terms of its marketing effectiveness. The algorithm uses a proprietary blend of over 50 different variables, including search engine data , website structure, approximate traffic, site performance, and others.


Judges’ comments included:

“The campaign’s effectiveness is remarkable. Excellent job.”


“A very comprehensive campaign; we love how extensive this program is!”


The newly redesigned site has also received an Award of Distinction in the 2010 Communicator Awards from the International Academy of the Visual Arts (IAVA).


About LACP
League of American Communications Professionals (LACP) was established in 2001 in order to create a forum within the public relations industry that facilitates discussion of best-in-class practices within the profession while also recognizing those who demonstrate exemplary communications capabilities.

About NRHA: 

Founded in 1940, NRHA is a national leader in community revitalization and fostering sustainable mixed-income communities. As the largest redevelopment and housing authority in Virginia, NRHA plays a key role in making Norfolk the city of choice to build, work, live and play.

©2017 Norfolk Redevelopment and Housing Authority  NRHA Webmail

NOTICE OF NONDISCRIMINATION - NRHA provides equal housing and employment opportunities for all persons. NRHA does not discriminate against any applicant, resident or employee on the basis of disability, age, race, color, religion, gender, familial status or national origin in the admission, access or operations of programs, services or activities. NRHA complies with Title VI of the Civil Rights Act and the Americans with Disabilities Act. An internal grievance procedure is available to resolve complaints. If you feel you have been discriminated against, you have the right to file a complaint of discrimination  by calling toll free (888) 799-2085. Qualified individuals who need communication aids, services or other accommodations to participate in programs and activities are invited to make your needs known to the 504/ADA Coordinator, Kim Thomas (757) 623-1111. Please give NRHA at least seven to ten days advance notice to meet your needs