Norfolk Awards People First Contract to National Leader in Customized and Comprehensive Case Management

For More Information: 


Lori Crouch 







For Immediate Release
Release Date: 
Thu, 05/16/2019


From the City of Norfolk: Orignial News Release Here

Urban Strategies, Inc. will work in partnership with St. Paul’s Area residents to develop personalized plans for economic mobility  

NORFOLK, VA – The City of Norfolk has selected Urban Strategies, Inc. as the People First contractor for the St. Paul’s Area Transformation. 

Urban Strategies, Inc. (USI) is a national nonprofit with extensive experience in implementing place-based human capital development strategies in communities that are undergoing comprehensive physical revitalization. Founded in 1978, USI works to support communities, develop economic opportunities, cradle-to-college/career success, access to high quality health services and a range of comprehensive human service supports. USI currently supports transformation work in 32 communities in 18 cities around the country.   Additionally, USI is part of 11 Choice Neighborhood Initiative (CNI) implementation teams and has served as the direct grantee for two CNI planning grants. 

USI uses a comprehensive case management model that focuses on building upon the existing assets of families.  With residents taking the lead, USI works with individuals and families to assess strengths and opportunities for economic advancement, helping residents take action to climb ladders of opportunity.

The People First initiative launched at the St. Paul’s Area Redevelopment community meeting on August 22, 2018.  The initiative is a human services transformation program to complement the comprehensive redevelopment of the more than 200-acre neighborhood known as the St. Paul’s area of Norfolk.  People First will provide effective and high-quality mobility and human capital investment to approximately 1,700 families currently living in Tidewater Gardens, Young Terrace, and Calvert Square public housing developments in the St. Paul’s area.  The initiative will address the following priority areas:  1) family counseling; 2) mobility services; and 3) transformative human services programs.  The People First team currently works out of offices located in Tidewater Gardens and have connected with all the residents in living in phase one of Tidewater Gardens.

For information on St. Paul’s Area go to

About NRHA: 

Founded in 1940, NRHA is a national leader in community revitalization and fostering sustainable mixed-income communities.  As the largest redevelopment and housing authority in Virginia, NRHA is an important driver of the local economy.

©2017 Norfolk Redevelopment and Housing Authority  NRHA Webmail

NOTICE OF NONDISCRIMINATION - NRHA provides equal housing and employment opportunities for all persons. NRHA does not discriminate against any applicant, resident or employee on the basis of disability, age, race, color, religion, gender, familial status or national origin in the admission, access or operations of programs, services or activities. NRHA complies with Title VI of the Civil Rights Act and the Americans with Disabilities Act. An internal grievance procedure is available to resolve complaints. If you feel you have been discriminated against, you have the right to file a complaint of discrimination  by calling toll free (888) 799-2085. Qualified individuals who need communication aids, services or other accommodations to participate in programs and activities are invited to make your needs known to the 504/ADA Coordinator, Kim Thomas (757) 623-1111. Please give NRHA at least seven to ten days advance notice to meet your needs